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Smart businesses know customers are always in the driver’s seat thanks to the introduction of the internet. It has given them a powerful...
Digital Customer Experience Benchmark 2015
The Digital Customer Experience Benchmark 2015 shows that most major European companies are still at the beginning of monitoring customer...
Kia starts marketing campaign with Mopinion reviews
This week Kia Netherlands started a new media campaign for the Kia Picanto. A central theme in the campaign are customer reviews....
Digital Customer Experience – the sum of insight and action
If no action is taken, capturing online customer feedback is just a vanity tool. Equally, if customer feedback is simply stored in a system...
Digital Customer Experience – looking beyond the feedback hype
A customer experience strategy that is securely deployed on digital customer experience goes beyond installing a simple feedback tool on...
Embracing the Benefits of your Enthusiastic Customers
When it comes to customer loyalty it’s very easy for businesses to focus on those people that have had problems or issues and want to...