Every business wants to create and maintain a loyal customer base. According toEdelman, customers that continue to support your brand over time will spend 67% more than your new customers. In other words, your most loyal customers are critical to the success of your business. That is why it’s important to measure loyalty and continuously to ensure your customers are satisfied with your brand. Tackling this challenge is done best by going directly to your customers for input. So get started and try one of our free loyalty survey templates from the Survey Marketplace!
Learn more about loyalty survey templates below.
What is Customer Loyalty?
Customer Loyalty is a customer’s willingness to continue buying from or working with a brand. This is based on previous positive experiences, the level of customer satisfaction and of course, the offerings of the brand in question.
Source: Marketing Donut
Loyalty is critical to the success of businesses for a number of reasons. One of the biggest being that it can help a business’ growth tremendously. This is because loyal customers tend to spend more with brands they like and they have a habit of spreading the news about their positive experiences with your brand to others.
Why is it important to measure Customer Loyalty?
Measuring customer loyalty is a necessary if you want to maintain a loyal customer base. Keeping track of your loyal customers can help keep retention rates up while also providing you with the means to improve your customer experience.
Loyalty Survey Templates
To measure customer loyalty, the best option is to collect feedback via various loyalty surveys. In the Mopinion Survey Marketplace, we have four, useful loyalty survey templates:
Free White Paper: The importance of A good Feedback Strategy
Learn about asking the right questions in an online feedback form to get the most out of it.
1. Customer Satisfaction (CSAT) Survey Template
Customer Satisfaction is one of the top scoring methods among businesses for measuring brand loyalty. Collecting this feedback helps you measure how your brand (or services) meet the expectations of your customers. It’s also quite versatile in that you can use it to understand how customers value different aspects of your business.
Check out the Template here
2. Net Promoter Score (NPS) Survey Template
Net Promoter Score is another loyalty metric used by many businesses. It serves as a great benchmark for indicating the success of your customers. It does so by measuring how likely your customers are to recommend your business to others. So start turning your detractors into promoters today with this template!
Check out the Template here
3. Customer Effort Score (CES) Survey Template
Customer Effort Score (CES) is ideal for measuring customer success. CES measures how much effort it took your customer to achieve his/her goal. This is important to know because high effort typically results in lower customer loyalty. For example, your poor CX or usability can push your customer to expend more effort achieving their goal than expected, they’re much more likely to leave the website or mobile app.
Check out the Template here
4. Smiley Survey Template
Traditional smiley faces have been around for years now as a popular feedback metric. So why stop now? Smiley surveys are great for capturing responses quickly from customers all across your website or mobile app and gauging their loyalty to your product or service. In fact, because they are so quick and easy to fill in, response rates are much higher with these surveys.
Check out the Template here
More on the Survey Marketplace
Mopinion just recently released its own Survey Marketplace, which is a website geared towards providing you with the inspiration and information needed to start using feedback surveys on your websites and mobile apps. This in-depth library of survey templates covers eight categories of surveys.
Found a survey that you’d like to try out on your own website? Just click on the ‘Customise this survey’ button and try the template for free (as part of a free trial).
Already a Mopinion customer? All templates you see in the marketplace are available to you via the survey builder within the Mopinion platform.
