Digital marketers are always looking for new ways to optimise online conversions and increase sales on their websites and apps. What better way to do that than by going directly to the customer for relevant and real-time feedback? This white paper titled, “Increasing online sales with customer feedback” delves into the best practices as well as benefits of utilising customer feedback throughout online ordering funnels.
A great guide for digital professionals, Mopinion’s 25-page white paper outlines these best practices within the Collection, Analysis and Action stages of a feedback programme as it relates to online ordering funnels, including:
- Feedback collection techniques
- Form triggering
- Reporting on the funnel
- Following feedback trends
- Taking action internally and externally
Table of Contents:
1. Introduction
2. Collecting Feedback
3. Analysing Feedback
4. From Insight to Action
5. The ROI of Customer Feedback
6. Conclusion
About the authors
With this white paper, Mopinion offers a free guide to achieving optimised conversions and increased sales using customer feedback. It is written by Udesh Jadnanansing & Kees Wolters, both co-founders at Mopinion, who have guided and advised national and international businesses with setting up dozens of projects relating to digital customer experience and the use of online customer feedback.
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