All-in-one User Feedback Software for Digital Channels

Fully understand why your users do what they do. With Mopinion you can easily collect and analyse user feedback from your website and mobile apps. Drive strategy, improve online channels and empower digital teams with faster and better decision making based on the Voice of the Customer.

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All-in-one User Feedback Solution

Target your slide-in surveys and web notifications precisely.

Collect feedback with screenshots to understand what users want.

Embed your feedback forms in-page to optimise funnels and content.

Use email feedback to improve your email marketing campaigns.

Easily collect in-app feedback using our mobile SDK.

Customisable Net Promoter® and CX survey campaigns across all digital channels.

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Feedback forms

Improve the performance and user experience of your website and apps with fully customisable feedback forms.

Multiple form display modes

Decide on the position of your feedback buttons and choose whether your form is opened in a modal, as a slide-in form, embedded on the page or in a mobile app.

A superior in-app feedback solution

Use our mobile SDK for iOS and Android to easily collect in-app feedback. This innovative solution fully integrates with your mobile native user experience.

Easy setup and full control

Build your own feedback forms with various question elements, such as open comments and scores (including NPS and Csat).

Complete customisation of look and feel

Customise the complete look and feel of your feedback forms and buttons to give your visitors a fully branded experience.

Advanced question routing

Decide which feedback questions to show or hide, based on the input of your users.

Visual user feedback

Collect visual feedback to understand what your visitors want and what’s preventing them from achieving it.

Automated screenshots

Allow users to select page elements that they want to provide feedback on. This page element is then submitted as a screenshot together with all other feedback.

Combined with question routing

Decide who you want to give the option to add a screenshot based on questions and answers in your survey.

HTML and metadata included

Each feedback item comes with a screenshot and is paired with page metadata – device, screen resolution, and more.

Add mobile native screenshot

The Mopinion SDK for iOS and Android allows you to collect visual feedback in your mobile app and adds screenshots from the app to user feedback.

Automated screenshots

Allow users to select page elements that they want to provide feedback on. This page element is then submitted as a screenshot together with all other feedback.

Combined with question routing

Decide who you want to give the option to add a screenshot based on questions and answers in your survey.

HTML and metadata included

Each feedback item comes with a screenshot and is paired with page metadata – device, screen resolution, and more.

Add mobile native screenshot

The Mopinion SDK for iOS and Android allows you to collect visual feedback in your mobile app and adds screenshots from the app to user feedback.

Feedback form triggering

Ask the right questions at the right moment to truly understand why your visitors are not converting…

Adapt to the online journey

Ask questions on specific pages based on user behavior, device type and demographics.

Make it more relevant

Use cookies, Javascript variables and HTML (DOM) elements to decide which feedback forms to show to your visitors.

Setup with one script

Mopinion offers you one Javascript tag to rule them all… Add various feedback forms to one single tag and use our triggers to decide where to show them.

Use advanced mobile native triggers

Using our mobile SDK, you can trigger feedback forms in your mobile app based on user events. Decide where our mobile native feedback forms should pop up.

Your favorite TMS

The Mopinion Javascript tag plays well with all major Tag Management Solutions (TMS), such as Google Tag Manager, Tealium, Adobe and Qubit.

Reporting & analysis

Take full control of your feedback data visualisations and analyses.

Customisable feedback dashboards

Build your own charts and real-time dashboards. You will have full control of your analyses and reporting.

Cross tabbing and drilling down

Compare different variables such as URLs, browsers and devices. Zoom in on relevant trends and click right through to the details.

Feedback inbox

Easily browse through all your feedback items with our intuitive feedback inbox. Search, filter and organise your feedback.

Bring in your own data

Already got some feedback data to bring to the table? Easily import feedback and CRM data from plug-and-play feedback collection tools such as Usabilla and Hotjar via Excel and CSV.

Customisable feedback dashboards

Build your own charts and real-time dashboards. You will have full control of your analyses and reporting.

Cross tabbing and drilling down

Compare different variables such as URLs, browsers and devices. Zoom in on relevant trends and click right through to the details.

Feedback inbox

Browse easily through all your feedback items with our intuitive feedback inbox. Search, filter and organise your feedback.

Bring in your own data

Already got some feedback data to bring to the table? Easily import feedback and CRM data from plug-and-play feedback collection tools such Usabilla and Hotjar via Excel and CSV.

Text and sentiment analytics

Our native text analysis technology helps you explore huge amounts of data.

Text analytics

Our software helps you analyse unstructured text, extract relevant information, and transform it into useful intelligence.

Sentiment analyses

We are not just counting smileys… Mopinion analyses the context of all open comments and extracts real sentiment on a scale of 1-100.

Word clustering

Mopinion automatically reveals commonly used words and in which clusters (or combinations with other words) they are used.

Collaborate & Engage

We bring you from insights to action.

Proactive email alerts

As soon as anything important happens our system notifies you through live email alerts.

Notes, reminders and tasks

We let feedback flow through your company, making sure its delivered from point A to point B. Track actions, write notes, set reminders and visualise progress.

Integrate your PM tools

Love your Project Management tools? Import tasks for your team members directly into apps like Trello or Asana.

Close the loop

Directly engage with the customer through our platform. We make it possible to act on the feedback you receive.

Proactive email alerts

As soon as anything important happens our system notifies you through live email alerts.

Notes, reminders and tasks

We let feedback flow through your company, making sure its delivered from point A to point B. Track actions, write notes, set reminders and visualise progress.