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Hotjar and Mopinion certainly have their fair share of differences. Hotjar is considered to be the Swiss Army knife for simple UX-related tasks, such as heatmapping, session recording and collecting feedback. Whereas Mopinion, a specialised, all-in-one user feedback solution, is used for collecting, managing and analysing large volumes of feedback data from different digital sources, such as websites, mobile apps and email campaigns.
But to clear up any lingering uncertainties, we’ve created this handy overview for you that hones in on the major differences between Mopinion and Hotjar.
Different features
Have a look at this feature comparison:
| Features | Mopinion | Hotjar |
|---|---|---|
| Session recordings | ||
| Heatmaps | ||
| Feedback forms in a modal | ||
| Page-embedded forms | ||
| Slide-in forms | ||
| Standalone surveys (on separate landing pages) | ||
| Visual feedback (screenshots) | ||
| Email campaign feedback | ||
| Feedback form translations | ||
| Advanced design customisations | ||
| Complex question routing | ||
| 1 deployment (js-tag) for all surveys | ||
| Mobile SDK for in-app feedback | ||
| Multiple conditions for email alerts | ||
| Customisable/editable dashboards and data visualisations | ||
| Trend reporting (charts) based on loyalty metrics (NPS, Csat, CES) | ||
| Cross tabbing and filtering | ||
| Native text analytics | ||
| Native sentiment analysis | ||
| Multiple touchpoints in 1 dashboard | ||
| Workflows, tasks and action management | ||
| Custom access groups for advanced user management | ||
| WCAG compliant |
All great features we’ll admit,
but these are only half of the equation. It is the people behind the product that make the real difference. Sharing our vision on how companies can benefit from listening to their online visitors is our top priority.
Keep reading to learn more about how we do this for our customers.
Feedback Collection
While Hotjar does offer basic polls and feedback surveys, this UX tool focuses mainly on heatmapping and visitor recordings. At Mopinion, we’ve developed a set of feedback collection tools that focus on providing you with deep insights into why you’re customers behave the way they do.
With more freedom to customise the survey design, a wide array of research and customer loyalty metrics (NPS, Csat, CES and more), and advanced question routing and translation options, Mopinion will give you more than just a simple smiley survey! Not to mention, Mopinion can boost your email marketing efforts with its email campaign feedback solution.
Text and sentiment analytics
Trust us when we say it’s not all about counting smileys. Collecting and analysing this quantitative data alone will only get you so far, especially if you want to get to know your audience better…And sure, Hotjar is great if you’re collecting a couple dozen comments a month, but the moment feedback volumes increase, you’re going to want a more robust solution.
Mopinion offers intelligent text and sentiment analysis technology that caters to these volumes. It includes word clustering, automated comment categorisation (by topic) and sentiment analysis based on the context of open comments.
Text and sentiment analytics
Trust us when we say it’s not all about counting smileys. Collecting and analysing this quantitative data alone will only get you so far, especially if you want to get to know your audience better…And sure, Hotjar is great if you’re collecting a couple dozen comments a month, but the moment feedback volumes increase, you’re going to want a more robust solution.
Mopinion offers intelligent text and sentiment analysis technology that caters to these volumes. It includes word clustering, automated comment categorisation (by topic) and sentiment analysis based on the context of open comments.
Reporting & Analysis
We’ll admit, Hotjar caters well to users looking to review session recordings and heatmaps, but in terms of analysing qualitative feedback data, fixed charts showing the distribution of multiple-choice answers doesn’t always cut it.
All is possible with Mopinion’s advanced data analysis and visualisation solutions. We understand that you want to see, analyse and categorise the feedback results in a way that suits your needs. For that reason, with Mopinion you can easily create your own fully customisable feedback dashboards and charts. Especially when it comes to enterprise needs such as advanced reporting, role-based dashboards, data integration and data categorisation, we help pave a clear path to feedback insights.
Collaborate & Engage
So many feedback collection tools, like Hotjar, lack the ability to turn feedback insights into action. Mopinion offers a variety of sophisticated, built-in action management tools – such as advanced rulings and routing for email alerts – that guarantee your customer feedback will always find its way to the right person within your digital team.
Collaborate & Engage
So many feedback collection tools, like Hotjar, lack the ability to turn feedback insights into action. Mopinion offers a variety of sophisticated, built-in action management tools – such as advanced rulings and routing for email alerts – that guarantee your customer feedback will always find its way to the right person within your digital team.
What people are saying
TomTom chose Mopinion because they make feedback actionable.
- Remko Strik
- Manager Post-Purchase & CRM, Tomtom
By using real-time feedback dashboards we can easily see which issues we have to work on to enhance the shopper journey and satisfaction.
- Rosanne Heijligers
- CX Analyst, Albert Heijn (Ahold)
Mopinion gives us much more information about online customers than we have ever had.
- Christiaan Buitenhuis
- Senior Market Researcher, Interpolis
The insights Mopinion has provided have led to a steady decrease in negative feedback on our digital channels.
- Digital Marketeer
- Volkswagen
We wanted to understand and hone in on why some of our visitors were dropping off, especially at certain steps or within specific funnels of the website.
- Rosa Diederen
- Digital Product Owner, TUI
