Elin Jansson, Author at Mopinion https://mopinion.com/author/elin/ Customer Feedback Intelligence For Digital Enterprises Fri, 08 Dec 2023 08:19:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.2 How to collect website feedback https://mopinion.com/website-feedback/ https://mopinion.com/website-feedback/#respond Fri, 08 Dec 2023 07:00:14 +0000 https://mopinion.com/?p=87996 Collecting website feedback and developing a voice of the customer program has many benefits: From improving user experience and customer loyalty to boosting your conversion rate. However, there isn’t a clear-cut way to give your website visitors a voice. It all depends on what your goals are. There are many things to consider before setting […]

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]]> https://mopinion.com/website-feedback/feed/ 0 Maximise your digital experience with Mopinion & Contentsquare https://mopinion.com/maximise-your-digital-experience-with-mopinion-contentsquare/ https://mopinion.com/maximise-your-digital-experience-with-mopinion-contentsquare/#respond Thu, 09 Nov 2023 13:02:21 +0000 https://mopinion.com/?p=87704 The Digital Experience Awards 2023 took place on November 30th and was hosted by our partner, Digital Experience Analytics platform Contentsquare. The créme de la créme of digital experiences were celebrated and it was certainly a night to remember. In light of these festivities, and as proud sponsor of the event, we’d like to take […]

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]]> https://mopinion.com/maximise-your-digital-experience-with-mopinion-contentsquare/feed/ 0 6 best survey examples from real brands https://mopinion.com/6-best-survey-examples-from-real-brands/ https://mopinion.com/6-best-survey-examples-from-real-brands/#respond Wed, 25 Oct 2023 11:33:48 +0000 https://mopinion.com/?p=87349 According to Gartner, 95% of businesses collect customer feedback in some form. This is only natural! It is, after all, a tried and true method of improving several aspects of a business. User experience, customer satisfaction, the sales funnel. The list can easily go on. One of the most common ways (and best, in our […]

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]]> https://mopinion.com/6-best-survey-examples-from-real-brands/feed/ 0 Bokadirekt creates the optimal customer journey with consumer feedback https://mopinion.com/how-bokadirekt-creates-the-optimal-customer-journey/ https://mopinion.com/how-bokadirekt-creates-the-optimal-customer-journey/#respond Thu, 05 Oct 2023 07:15:13 +0000 https://mopinion.com/?p=86842 Bokadirekt is Sweden’s largest marketplace and app for booking services within the beauty and health industry. With over 15,000 connected specialists and 6,000,000 monthly visits across all its platforms, Bokadirekt is at the centre of putting clients in contact with business owners. Therefore, it is no surprise that customer satisfaction is a top priority for […]

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]]> https://mopinion.com/how-bokadirekt-creates-the-optimal-customer-journey/feed/ 0 How to write good survey questions: 80 examples and tips https://mopinion.com/survey-questions/ https://mopinion.com/survey-questions/#respond Mon, 25 Sep 2023 07:58:07 +0000 https://mopinion.com/?p=86446 Do you want to gather feedback from users, customers, visitors, or anyone else interacting with your content? Smart choice! Businesses that leverage consumer insights, outperform their competition with 85%, according to Microsoft. A popular way to start collecting feedback is by creating a survey. But which questions should you use? And how, exactly, do you […]

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]]> https://mopinion.com/survey-questions/feed/ 0 7 ways to improve your website user experience https://mopinion.com/7-ways-to-improve-website-user-experience/ https://mopinion.com/7-ways-to-improve-website-user-experience/#comments Thu, 31 Aug 2023 07:31:00 +0000 http://mopinion.com/?p=4865 Part of creating a high performing website is to constantly optimise your user experience. A key factor to succeeding in this is knowing why people leave your site. Buuut this part of the customer journey can be tricky to deduce from standard marketing analytics alone. So what can you do when Google Analytics fails you? […]

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]]> https://mopinion.com/7-ways-to-improve-website-user-experience/feed/ 2 4 ways feedback improves the customer journey for government and nonprofit organisations https://mopinion.com/feedback-improves-customer-journey-for-government-and-nonprofit/ https://mopinion.com/feedback-improves-customer-journey-for-government-and-nonprofit/#respond Wed, 23 Aug 2023 08:22:36 +0000 https://mopinion.com/?p=86058 Governmental and nonprofit organisations deal with considerable amounts of data. Taxes, unemployment, immigration, impact stories, event registrations, financial data, etc. The list is long. Naturally, this creates a lot of content… as in loads! While posting this sort of information on a website or in a newsletter is an efficient way of reaching a large […]

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